iRank’s very first trawl of comparative stats throws up intelligence of a tellingly frivolous complexion.
The Irish have been found to be one of the most extravagant spenders in Europe on cosmetics, according to research outfit Datamonitor. The Irish Independent reports that the nation spent €55.7m on make-up in 2003. Slightly more up to date, we also learn that we spent €140m on soaps and perfumes last year, although we aren’t told how that places us.
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